The effect of television advertisements upon the viewing public has been so successful and so pervasive that in some countries, it is considered impossible for a politician to wage a successful election campaign without the purchase of television advertising. Don’t worry!! For a change I am not going to write anything about politics.
Many television advertisements feature catchy jingles (songs or melodies) or catch-phrases (slogan) that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. The advertisements relating to the telecom space has attracted so much of attention that it is almost impossible to ignore. Let’s take the good one first
THE GOOD
Of all the ads relating to the mobile / telecom sector, the advertisement which stands apart from the rest is the Airtel’s advertisement featuring Madhavan and Vidya Balan. This ad really connects to the audience. The background music is really pleasant. The chemistry between Maddy and Vidya is really great. The only thing that could be avoided is the Maddy’s grin from ear to ear ;).
THE BAD
No surprise here. It’s the ZooZoo ads. I am giving a bad rating to the zoozoo ad’s because most of these advertisements have tinge of negative element in it. Whey should a person pray only when he is on the verge of falling from a cliff?. Can’t they find out better situation for listening to a prayer? Moreover these advertisements are being aired at regular intervals making it very irritating at times. But there are many people who love these advertisements. In short, you can love zoozoo’s or hate them, but you cannot ignore them.
THE UGLY
The ugliest of all is the BSNL ads. In one of the ads, a person makes a call to another person only to listen to the caller tune. That too its a horrible song. On top of that he scolds the other person for picking up the call. “Pandu phone kyon uthaya yaar?”. In another ad of BSNL, a person is shown as a total failure. And then Deepika gives him a BSNL 3G phone. Then he becomes successful in everything he does.
Advertising is primarily a strategic weapon. A good advertisement puts enough emphasis upon your brand name so that consumers will remember it. And, it should give the viewers some positive information about your product. Don’t you think so?
Thursday, May 14, 2009
Wednesday, May 6, 2009
In the name of Development
My first visit to Bangalore in the early 90’s, was a memorable experience. The traffic was much less. There was lot of greenery around. I simply fell in love with Bangalore.
I used to wonder why Chennai does not have the same amount of green cover as that of Bangalore. There are two major parks in Bangalore which it can be proud of: Lalbagh and the Cubbon park. In contrast there was nothing in Chennai. I used to consider Chennai as a desert when compared to Bangalore.
Years have passed by. Bangalore has become one of the major cities in the south. Lot of development has happened over a period of time. What is the cost that Bangalore has paid for all this development? There is so much of pollution; the green cover in the city has reduced considerably. The climate in Bangalore is no longer the same.
Adding to the problem is the Namma Metro rail project, the alignment of which necessitates felling of trees and acquisition of land belonging to the Lalbagh botanical gardens. Huge numbers of trees are going to be removed from Lalbagh to facilitate Metro rail project. Many Bangaloreans have vehemently protested against cutting of trees in Lalbagh. Earlier, the Bruhat Bangalore Mahanagar Palike (BBMP) had also proposed to cut nearly 3000 trees to make a road through Gandhi Krishi Vigyan Kendra (GKVK) campus.
Why can’t we have an underground passage for Metro rail throughout the city? It will involve some extra cost. But certainly it would not affect the environment. Even if the politicians forego 2% of what they make in a year, the additional cost of laying the metro can be met. In London most of the rail network is under the ground.
If our politicians have some sense left, they should try to construct the metro under the ground. They should try to implement all engineering projects with minimum environmental impact. If we continue to cut the trees and spoil the environment, it would have catastrophic effects on the next generation. Hope we realize this and take some positive measures.
I used to wonder why Chennai does not have the same amount of green cover as that of Bangalore. There are two major parks in Bangalore which it can be proud of: Lalbagh and the Cubbon park. In contrast there was nothing in Chennai. I used to consider Chennai as a desert when compared to Bangalore.
Years have passed by. Bangalore has become one of the major cities in the south. Lot of development has happened over a period of time. What is the cost that Bangalore has paid for all this development? There is so much of pollution; the green cover in the city has reduced considerably. The climate in Bangalore is no longer the same.
Adding to the problem is the Namma Metro rail project, the alignment of which necessitates felling of trees and acquisition of land belonging to the Lalbagh botanical gardens. Huge numbers of trees are going to be removed from Lalbagh to facilitate Metro rail project. Many Bangaloreans have vehemently protested against cutting of trees in Lalbagh. Earlier, the Bruhat Bangalore Mahanagar Palike (BBMP) had also proposed to cut nearly 3000 trees to make a road through Gandhi Krishi Vigyan Kendra (GKVK) campus.
Why can’t we have an underground passage for Metro rail throughout the city? It will involve some extra cost. But certainly it would not affect the environment. Even if the politicians forego 2% of what they make in a year, the additional cost of laying the metro can be met. In London most of the rail network is under the ground.
If our politicians have some sense left, they should try to construct the metro under the ground. They should try to implement all engineering projects with minimum environmental impact. If we continue to cut the trees and spoil the environment, it would have catastrophic effects on the next generation. Hope we realize this and take some positive measures.
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