Il Buono, il Brutto, il Cattivo

The effect of television advertisements upon the viewing public has been so successful and so pervasive that in some countries, it is considered impossible for a politician to wage a successful election campaign without the purchase of television advertising. Don’t worry!! For a change I am not going to write anything about politics.

Many television advertisements feature catchy jingles (songs or melodies) or catch-phrases (slogan) that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. The advertisements relating to the telecom space has attracted so much of attention that it is almost impossible to ignore. Let’s take the good one first

THE GOOD

Of all the ads relating to the mobile / telecom sector, the advertisement which stands apart from the rest is the Airtel’s advertisement featuring Madhavan and Vidya Balan. This ad really connects to the audience. The background music is really pleasant. The chemistry between Maddy and Vidya is really great. The only thing that could be avoided is the Maddy’s grin from ear to ear ;).

THE BAD

No surprise here. It’s the ZooZoo ads. I am giving a bad rating to the zoozoo ad’s because most of these advertisements have tinge of negative element in it. Whey should a person pray only when he is on the verge of falling from a cliff?. Can’t they find out better situation for listening to a prayer? Moreover these advertisements are being aired at regular intervals making it very irritating at times. But there are many people who love these advertisements. In short, you can love zoozoo’s or hate them, but you cannot ignore them.

THE UGLY

The ugliest of all is the BSNL ads. In one of the ads, a person makes a call to another person only to listen to the caller tune. That too its a horrible song. On top of that he scolds the other person for picking up the call. “Pandu phone kyon uthaya yaar?”. In another ad of BSNL, a person is shown as a total failure. And then Deepika gives him a BSNL 3G phone. Then he becomes successful in everything he does.

Advertising is primarily a strategic weapon. A good advertisement puts enough emphasis upon your brand name so that consumers will remember it. And, it should give the viewers some positive information about your product. Don’t you think so?